E-Commerce

Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. Here are some tips from experts for boosting the effectiveness of your business's content marketing strategy.

Epicor this week released Epicor Commerce Connect, a cloud-based application designed to help wholesale distributors quickly deploy e-commerce sites that will automate many of the steps required to move product to their customers. The Commerce Connect software is now available for Epicor Eclipse, a ...

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-l...

Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on qu...

Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, b...

Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millen...

Shipping has become a key part of success in the online shopping revolution. Amazon has raised consumer expectations dramatically when it comes to shipping, and etailers have been scrambling to keep up. Because changes occur on a near-daily basis in the shipping world, here are some tips for getting...

Google on Monday announced that it was dropping its decade-old policy of requiring media and news publishers to provide a limited amount of free content. The so-called "first click free" policy meant that publishers had to make a certain amount of content available to users who conducted a search on...

Amazon has unveiled five new Echo products that raise the bar in the automated home market. Among other things, Amazon has improved the sound quality in its second-gen Echo speaker to compete with several new competitors in the high-end audio segment. The new Echo has a new speaker architecture, a d...

Cloudflare on Wednesday released the beta version of Cloudflare Stream, a new, inexpensive streaming video service. Designed for app developers who want to build businesses hosting and streaming videos, Cloudflare Stream bundles encoding, global delivery and video player software into one package.

Showtime Networks apparently has mined the websites of online viewers using the same Coinhive technology that The Pirate Bay recently used in a test run on its site. A subsidiary of CBS, Showtime is a premium television network that offers professional boxing, feature films, original scripted televi...

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its au...

Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von ...

Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, ...