E-Commerce

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple or Murtaugh and Riggs in Lethal Weapon, the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy...

Openprise has announced new partnerships and a new service designed to streamline marketing automation and ABM operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and bus...

Sonobi and LiveRamp have partnered to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engin...

Did you know that fancy smart TV sitting in your living room, kitchen, bedroom or bathroom actually may be watching you? Sorry to break it to you. It's another example of amazing modern technology designed to help marketers while striking a blow to privacy. Then again, we haven't had privacy in mor...

A national debate over civility erupted after Stephanie Wilkinson, a co-owner of a Red Hen restaurant in Virginia, asked White House Press Secretary Sarah Huckabee Sanders to leave. However, that wasn't the only consequence of the incident. In its aftermath, restaurant owners in various parts of Ame...

Everywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut...

The new offering, which is built on the TrueCommerce Foundry platform, will give Shopify merchants a unified scheme for greater integration across all commerce channels within a business' systems and supply chain network.

MaritzCX has unveiled preconfigured B2B customer experience templates that monitor key financial indicators; metrics for customer touchpoints, including NPS and OSAT; business-specific outcomes; and overall account performance. The dashboards are integrated into the MaritzCX Technology Platform. "Th...

Byron Matthews is the president and CEO of Miller Heiman Group, a global provider of sales methodology and sales technology solutions. In this exclusive interview, Matthews shares some secrets to enabling sales success.

Flipping assets is nothing new -- just turn on HGTV to find countless house-flipping shows. The concept is simple: You buy an underperforming property, make some upgrades, and sell it for more than what you put in. Flipping real estate is no easy venture, though, and investors regularly lose money.

Before I was a parent, I was a youth leader. As individuals, teens had unique personalities, skills and stories, but one thing that was universal was the effect that parental communication had on them. Whether it was a criticism, a suggestion, or merely a bit of helpful information, the teens tended...

Retailers' biggest worry is increasing e-commerce fraud -- including data breaches, targeted attacks and card-not-present fraud -- according to a report from the Federal Reserve Bank of Minneapolis. Online fraud is one of the biggest challenges facing retailers, with CNP fraud being one of their top...

B2B customer support firm TeamSupport has added sentiment analysis technology, powered by IBM's Watson, to its customer relationship platform. The new tech provides automatic text analysis of email or chat responses to assess how a customer feels, so customer support teams can prioritize and persona...

Small and mid-sized e-commerce businesses are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according...