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Although the Internet advertising industry has taken a hit in recent months, a report released Thursday finds that online firms should not be so quick to scale back their Web-based marketing efforts in a bid to trim operating budgets. According to data from online measurement firm Jupiter Media Me...
Take a look around Dot-Com Island. There isn't an e-tail site still alive that hasn't been affected by the recent shakeout to some degree. However, some of the Web merchants are more likely to survive than others. The defining characteristics of those companies vary slightly, but one thing they all ...
While the U.S. Congress debates proposed Internet privacy laws, a tech industry group announced Wednesday that it has issued a set of self-regulatory guidelines in a bid to ward off federal intervention. Although the Personalization Consortium said the standards provide a set of "best practices...
Although the Internet advertising industry has fallen victim to the belt-tightening measures of many dot-coms looking to trim their operating budgets in recent months, a report released Thursday finds the spending slump is only a "temporary pause" in the market's overall growth. According to Forres...
Portals and Internet service providers (ISPs) are going to start charging online marketers for the massive volume of e-mail being sent across the Web, according to a report released Wednesday by Jupiter Research. In 2005, advertisers are expected to send some 268 billion e-mail messages -- 22 ...
Despite grim market predictions about the Web advertising market, online ad impressions in December climbed 21 percent from November to reach a record high of over 65 billion ads viewed, according to a study released Monday by AdRelevance, a Jupiter Media Metrix company. Although online advertise...
To the advertiser, the meaning of "Click Here" varies with the economic seasons. When times are good, there's a whole lot of clicking going on. When times are tough, as they often were last year, online advertisers sometimes begin to question the viability of the medium. As with anything else in bu...
Although Internet advertising revenue during the third quarter experienced a 63 percent rise compared to the same period in 1999, income from Web-based ads still slid 6.5 percent from the second to third quarter this year, according to a study released Wednesday by the Internet Advertising Bureau (...
E-tailers should not pin their hopes on strong holiday sales of big-screen TVs and high-end stereo systems, because shoppers have become dissatisfied with online consumer electronics customer service and are not looking to the Internet for these purchases, according to a survey released Tuesday by c...
Enticed by low costs and enhanced targeting options, more retailers are choosing to spend the majority of their holiday advertising dollars online, according to a pair of studies released Monday. There were 19 billion total online ad impressions from October to mid-November, a 250 percent increase ...
Amazon.com added wireless phones and services to its expanding roster of products Tuesday evening. The Seattle, Washington-based e-tail giant said it will offer plans from several leading U.S. wireless companies, including AT&T, Sprint PCS and VoiceStream, and such phone makers as Nokia and Sams...
One day after cash-strapped Buy.com announced it will be shuttering its Australia operations, the e-tailer surged past Amazon.com to secure the title of top online electronics seller in Forrester Research rankings. Forrester conferred a 64.57 rating upon Buy.com in its PowerRankings index, which ga...
Just 17 percent of the 127 million adult Internet users in the United States are sure they want to be able to view their bills online, according to a study released Wednesday by Gartner Group.
While European e-tailers are improving customer service, they still have a long road to travel when it comes to order fulfillment, according to a new study released by Andersen Consulting.
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