E-Commerce

E-commerce business leaders are already thinking ahead to the holiday season, and they want to answer one big question: What can we improve over the next 10 months to generate the most value during the holidays?

Product vendors are facing a growing negative reaction from consumers concerned about product quality and fake or misleading product reviews posted online, according to new research. A large majority of consumers polled said they would flee a brand if the manufacturer sold them poor quality products...

Members of the U.S. House of Representatives have introduced legislation that aims to protect online shoppers from purchasing counterfeit goods. The proposed Shop Safe Act would establish trademark liability for companies that sell counterfeits that pose a risk to consumer health and safety; require...

What will 2020 hold for e-commerce and m-commerce? The verdict is in, and it looks like convenience is high on the agenda for consumers. Consumers want to be able to make purchases at the click of a button.

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Is Amazon OTT Advertising Right for Your Brand?

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

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How Social Selling Changed the Buyer's Journey

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...

To make purchases, shoppers need an Amazon account and the free Amazon Go app from the Apple App Store, Google Play, or Amazon Appstore. The app can be downloaded onto a recent-generation iPhone or Android phone. They use a QR code from the app to enter the store.

We've been promised, repeatedly, that AI would revolutionize e-commerce. Has it lived up to expectations? If not, the problem may lie not in the technology you've deployed on your site, but in the architecture and data that support it.

Microsoft whetted demand for its Xbox Series X product line with the revelation of some impressive specs for its next-generation gaming console. "It's really going to be a kick in the pants for the industry," said Mark N. Vena, senior analyst at Moor Insights and Strategy. "It should provide quite a...

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2020: The Year for Custom CX and Privacy

With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for businesses that aim to deliver superior customer experiences while adh...

If e-commerce businesses are the killers of brick-and-mortar success, what makes an e-commerce store successful in the long term? One of the biggest advantages of an e-commerce business, without a doubt, is the low barrier to entry.

Microsoft has unveiled several new artificial intelligence capabilities across Dynamics 365 applications and a new solution to help project-centric services organizations transform their operations. The AI enhancements include first- and third-party data connections in Dynamics 365 Customer Insights...

Amazon CEO Jeff Bezos has announced a commitment of $10 billion of his personal money to the newly launched Bezos Earth Fund to fight climate change. "Climate change is the biggest threat to our planet," Bezos wrote. "This global initiative will fund scientists, activists, NGOs -- any effort that of...

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