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"Does negative press make you Sicko?" That's the title of Google ad rep Lauren Turner's post in a new company blog for the healthcare industry. "Sicko" is a reference to Michael Moore's latest documentary, now out in theaters, which examines access to healthcare in the U.S. Given that the readers Tu...
Navigation planning has hit critical mass. Today's markets are more competitive than ever. With that in mind, it is paramount that you attract visitors to your Web site. When developing a Web site, you need a strategy, as there are crucial elements which need to be planned in order for you to succee...
From this day forward, consumers who purchase cable TV subscriptions will no longer be forced to lease integrated set-top boxes provided by their cable operators. Instead, as a result of a ruling by the Federal Communications Commission that took effect July 1, cable operators must now provide consu...
Blockbuster has named James Keyes, former chief of convenience store chain 7-Eleven, as its new CEO as it bids to regain investor confidence while fighting off challenges from Netflix and emerging technologies. Keyes will succeed John Antioco, who activist investors -- led by billionaire board membe...
Ever get the feeling that somebody is watching over your shoulder while you browse the Web? Yahoo's new SmartAds program promises to bring to your monitor display ads based on your behavior, location and demographics. The new platform is being touted by Yahoo as a way to give advertisers "the abilit...
Private equity firm Carlyle Group reportedly has offered about $11 billion for Virgin Media, with a bidding war for the rights to acquire the company possible. Carlyle may have bid as much as $30 to $35 per share for the company, according to press reports. Virgin Media provides cable TV, high speed...
Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted applicati...
The BBC announced Wednesday it will launch its iPlayer on-demand TV service on July 27. Initially restricted to users in the UK, the service will become available to an expanded Internet audience in the fall. "It's a revolutionary service which offers audiences more value, because from now on they n...
As e-commerce firms invest heavily to develop Web 2.0 and Web 3.0 generation content, the development of unique advertising-related content has lagged. Lures at e-commerce sites -- such as polls, puzzles, trivia questions, games and video clips -- have become mundane for most Web site visitors. The ...
Another voice has chimed in on the controversial and complex debate over net neutrality. In a newly released report, the U.S. Federal Trade Commission urges policymakers to exercise caution in establishing regulations that would require high-speed Internet service providers to treat all content the ...
Google has struck a deal to have the international technology supplier Ingram Micro distribute its enterprise search tools. The agreement is the search giant's most aggressive bid yet to foster growth in its relatively fledgling corporate search division. Ingram Micro will sell both the Google Mini ...
There is absolutely nothing wrong with the new London 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large. This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to thes...
The Internet has emerged as a great place to shop for someone looking for a good deal. Price comparison sites ensure that consumers pay as little as possible, so they often end up with tremendous bargains. However, the adage "If a deal sounds too good to be true, it probably is" applies to some of t...
Search advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people say about it is either nonsense or wishf...
Internet radio listeners looking forward to another day of their favorite music Tuesday found only silence on many stations, as webcasters and broadcasters nationwide observed a day of silence to call attention to the crisis currently facing Internet radio. Tens of thousands of U.S. webcasters parti...
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