E-Commerce

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

An increasing number of consumer-packaged goods companies are shifting to the direct-to-consumer e-commerce model, thus bypassing retailers as middlemen. This raises questions of how manufacturers can meet customers' needs without jeopardizing relationships with their retail distribution partners. T...

Newsletters have become popular over the last few years; and especially over the past year during you-know-what when in-person meetings were taboo. Many companies are trying to figure out how to best leverage them, and new software platforms make it increasingly easy to produce one or more. What int...

Consumers and marketers alike see social media outlets as a middle ground between selling and buying. Now that shoppers have grown used to seeing product placements and promotions on social media, it is a natural next step for them to want to make a purchase without going to another platform or bran...

With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...

Major information technology providers opposed to the broadening of class action litigation related to consumer protections have taken their case to the U.S. Supreme Court. The companies are hoping the court will strike down a lower court ruling which makes it easier for consumers to file class acti...

One of the most successful direct-to-consumer shopping outlets for China-based vendors outside of China's own Alibaba e-commerce platform is Amazon. This trend has been accelerating for years. China-based sellers represented 75 percent of new sellers on Amazon in January, according to a new report.

Collaboration between employees, teams, and clients is more important than ever before, and new technologies and platforms are available to facilitate communication and group work. The E-Commerce Times checked in with experts in collaboration software and technologies to hear more about how people a...

Consumer shopping patterns continue to settle into new options after holiday digital and e-gift card sales soared at the close of last year. Convenience was a large part of the changing consumer trend to favor gifts cards, along with the fact that more families are now living distributed lives. Both...

When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign's actual effectiveness, influence, and ROI. Without these measurements in place, how can you improve? How will you know if your budget has been well-spent?

The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marke...

Half of consumers who originally planned to return to their pre-pandemic in-store shopping routines once coronavirus is under control now plan to stick with online shopping. That shift in preferences means that e-commerce merchants must keep up with trending ways to market, sell, and prevent fraud.

Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosyste...

Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...