E-Commerce

Regular viewers of "60 Minutes" may not have been aware of a major scandal in the online gambling industry before Sunday night's broadcast, but Internet poker enthusiasts already knew the score and were waiting for reporters to show their cards. The report, a joint effort involving CBS's Steve Kroft...

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI's digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the ...

Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource -- ready and able to bridge stores with the site and...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

Once seen as immune to economic slowdowns, the online advertising sector has now become the downturn's latest victim. Based on new data, New York City-based eMarketer predicts that growth in the online ad sector is slowing. In August, eMarketer predicted that online advertising would grow by 14.5 pe...

Movie rental giant Blockbuster announced Tuesday it has teamed with hardware maker 2Wire to launch a content delivery service on the 2Wire MediaPoint digital media player. The set-top box will provide users with direct access to Blockbuster OnDemand content via their televisions. The small set-top b...

Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools ...

With the economy in a downward spiral, many e-tailers plan to offer deep discounts and special shipping deals on the Monday following Thanksgiving, aka Cyber Monday, which has become a big spending day for online shoppers in the past several years. Eighty-four percent of online retailers plan to hav...

It's been said that the meek shall inherit the Earth, but in the cutthroat world of technology, only the bold survive. Some of the biggest names in the high-tech and media sectors launched initiatives in the last year that have changed the landscape -- perhaps permanently. All of their innovations -...

Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time. Atti...