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Pay per click advertising is a huge market. The model is especially attractive to new companies that have not yet established themselves in the organic search engine rankings. The downside is that making PPC pay can be quite an exhausting and overwhelming task. There's much more to it than choosin...
E-Commerce software allows the marketer to execute and record millions in annual sales. However, in the era of direct digital marketing, online retailers are seeking a solution that accomplishes more than the expected sale. If e-commerce software is able to secure sales of the "ripe fruit" -- and so...
Although it already has a store for selling cellphones and other wireless communications products, Amazon.com has launched a new site targeting the same market. AmazonWireless, currently in beta, only carries phones from AT&T and Verizon Wireless at the moment, but other carriers will be added l...
Maybe Amazon's dreams of beaches filled with summer readers clicking on Kindles instead of riffling through a James Patterson or Clive Cussler page-turner didn't quite pan out. Or maybe economic stimulus funds haven't trickled down far enough to get recession-weary consumers thinking of e-book reade...
Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process, according to SeeWhy, a company specializing in abandonment tracking software. This rate, which rose substantially from 2005 to 2008, is in part a reflection of the intensified comparative shoppin...
It seemed like a logical leap: If you already provide shoppers with coupons online, what's to stop you from offering them an online source for e-gift cards? So the founders of online gift card company CashStar pooled resources with online shopping coupon mogul Coupons Inc. to create an outlet for m...
Pandora Radio Founder Tim Westergren had been one of the most vocal critics of the royalty rates that small online radio broadcasters were forced to pay per government edict. However, Tuesday's announcement of an agreement between those webcasters and SoundExchange, the organization tasked by the re...
More companies are joining in the fight over Internet taxation begun by Amazon.com. Blue Nile and Overstock.com have joined the Web's largest retailer in dropping affiliate programs in North Carolina and Rhode Island, according to numerous press reports. Amazon also reportedly dropped its affiliate ...
Just three years after launching in a fanfare of publicity, Joost, which provides professionally made TV on the Web, is shifting directions. It will now provide white label online video platforms to media companies and distributors. Joost is closing down its offices in the Netherlands, retaining off...
He may still have an eye patch, a peg leg and a funny hat, but is a pirate still a pirate if he writes you a check before plundering your ship? How long would Robin Hood keep his band of merry men intact if they took from the rich -- and charged the poor a redistribution fee for access to those rich...
Microsoft is the target of yet another legal challenge -- this time from the online travel Web site Kayak, which has sent the software giant a letter noting similarities between its own site and Bing's travel service. It has asked Microsoft to take steps to address the matter. "Our concern is about ...
So you are ready to embark on an e-commerce project. You are not alone. The Economist found that of 15 major industries studied in late 2008, only one -- e-commerce -- had a sunny outlook for 2009. My analyst tells me that 20 percent to 30 percent of firms that do business online will start a major ...
The cable industry's new rallying cry may indeed be "TV Everywhere," as announced Wednesday by Comcast and Time Warner executives. However, TV arguably is already everywhere -- on the Web, on your smartphone, on your Xbox 360. Perhaps what Brian Roberts and Jeff Bewkes really meant to announce was "...
Since its conception in 1996, Google's search engine has played a key role in redefining not only the role of the Internet, but also the accessibility of the Internet to the end-user. Its unofficial slogan is "to organize the world's information and make it universally accessible and useful." Google...
Jammie Thomas-Rasset, the Minnesota mom who has been at the center of the RIAA's legal battle against music piracy, has been found liable for illegal file-sharing in the retrial of Capitol Records v. Thomas-Rasset. She now faces a $1.92 million penalty, or $80,000 for each of 24 songs she made avail...
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