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E-Commerce

E-Commerce

EXPERT ADVICE July 28, 2009

It's important to find a solution that provides a means for measuring the effectiveness of a social media marketing program. Once a company knows who its biggest influencers are, it becomes possible to target them with appropriate messages and promotions. With any hot trend, marketing companies quickly offer solutions that help companies take advantage of the momentum, and it'...

Little Bird to Tell Businesses How to Tweet for Cash

July 24, 2009

Noting that more and more businesses are using Twitter to communicate with customers, the San Francisco social networking startup has launched a new sub-site to help companies learn strategies to leverage the service to their benefit. Twitter101 provides a quick overview explaining what Twitter is, ...

EXCLUSIVE INTERVIEW

Wielding the Technology Sword: Q&A With Overstock.com CEO Patrick Byrne

July 24, 2009

Overstock.com is a retail site that sells products in just about any consumer category, from clothes to electronics to home goods to furniture. Not surprisingly, it hid a major skid last fall when the U.S. economy went into seizure. "We were growing 27 percent through the first part of the year," CE...

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