E-Commerce

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Amazon alleges that the administrators of more than 10,000 Facebook groups have attempted to orchestrate the placement of bogus reviews on Amazon in exchange for money or free products.

Some businesses are tackling the changes in e-commerce head on, while others are simply getting left behind. For these laggard retailers, the message is clear: customers are no longer in your stores, but instead your store is their world, regardless of channel.

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

Fluid Commerce, an e-commerce transactions platform, eliminates the need for credit cards, bank accounts, and third-party processors. The patented technology works within and across e-commerce networks, including the metaverse, digital games ecosystems, the sharing economy, and super apps.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

As merchants begin to adopt crypto payments, currency preference will be an important factor. Both customers and merchants have expressed a desire to transact with the highest market cap currencies and stablecoins which are less volatile and offer increased scalability.

Got Crypto? Make sure you own and have access to it in a secure digital stronghold. Having self-custody of your crypto keys and managing your digital assets can help stave off digital bankruptcy or loss through theft.

Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers.

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.

E-commerce expansion can take several paths based on finding new sales channels and reaching new or less saturated consumer bases globally. Optimizing shipping and fulfillment strategies as businesses scale can further streamline inventory management while meeting customers where they are.

Plugins or other software dependencies can inadvertently or maliciously introduce vulnerabilities or data leaks that can expose e-commerce site users to risk.

Online gambling is at an all-time high in accessibility and popularity. But many betting app developers are rolling the dice blindly without addressing users’ customer experience concerns.

Non-fungible tokens, or NFTs, are still a relatively new movement in digital consumerism. However, their impact has already created a long-lasting effect that will transform the e-commerce market in the years to come.