E-Commerce

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Inflation woes and a looming recession did little to dampen online shoppers' enthusiasm on Cyber Monday, according to figures released Tuesday by Adobe Analytics, a tracker of seasonal e-commerce activity. Adobe estimates online shoppers spent US$11.3 billion on Cyber Monday, a 5.8 percent increase ...

With no centralized auditing system for vendors available within Amazon's inner sanctum, sellers are left to their own resources to seek redress from Amazon's questionable charges. Chargeguard wants to change that inequity.

Streaming video content from non-mainstream providers might make you an unwitting target of content piracy. If you get a bargain pricing offer, you risk becoming the victim of scammers and hackers, losing personal data, and having your financial assets stolen.

The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime Day event of 2022 on Tuesday and Wednesday. The report noted that early buying could impact Cyber Week sales later this year.

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce are drawn in the "new normal" business world, as companies balance their e-commerce focus with the reality that customers likely prefer an in-person shopping experience.