E-Commerce

App developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However, it's essential for developers to do more than just app store promotions to drive mobile game downloads, concludes ...

Groupon reported disappointing earnings for the third quarter, and shareholders soundly punished the company as a result. It posted a net loss of $3 million, compared with $54.2 million in the same quarter in 2011. Third-quarter revenue clocked in at $568.6 million, compared with $430.2 million a ye...

Walmart is opening its doors on Thanksgiving Day at 8 p.m. local time. To persuade shoppers who may be digesting the biggest meal of the year to leave the comfort of their sofas, the retailer is offering door-busting specials at specific time slots. Customers who are inside the store and standing in...

Priceline is picking up the travel search engine Kayak for $1.8 billion in a deal expected to broaden its mobile offerings and help it fend off unwelcome competition from new entrants to the online travel space. Kayak allows consumers to shop and compare prices on multiple travel sites, earning a re...

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS....

Sandvine has released a new report on global Internet traffic that points to the growth of online data consumption and implies that the increasing use of legitimate content services such as Netflix may be softening the impact of illegal P2P file-sharing. At face value, that seems difficult to believ...

Master Chief is going after some real world conquests in the newly released Halo 4 from Microsoft. In time for the launch of the game, American Express teamed with Microsoft to launch a campaign that will reward players who sync their American Express card to Halo 4 -- and by default, Xbox Live. For...

Investors sent shares of AOL sharply higher after it reported higher-than-expected earnings and growth in advertising revenue. The company reported a third-quarter profit of $20.8 million, or 22 cents per share, on revenue of $531.7 million. That beat expectations of $521 million and marked a turnar...

Hostile takeovers can be a bitter pill to swallow, but Netflix has adopted a "stockholder rights plan" -- also known as a "poison pill" -- to prevent activist shareholders from taking control. It could be a bitter pill for Carl Icahn, who last week bought a nearly 10 percent stake in the struggling ...

Just in time for its one-year anniversary of being a public company, Groupon's response to an SEC inquiry into its accounting practices was made public. It was an inauspicious reminder that to regulators and investors, Groupon -- once the tech industry's golden child -- remains a question mark. The ...

Like great athletes in football or basketball, the most prepared merchants win online commerce in the fourth quarter, when rabid fans propel businesses to profitability. You've likely completed your sourcing and planned many of your general holiday sales and promotions already. Now, it's time to go ...

Google and Rosetta Stone reached a settlement in a trademark infringement case this week, ending a three year legal battle with a promise to work together to fight the misuse of trade names. In a 2009 lawsuit, Rosetta Stone claimed that Google allowed rival language software companies to use Rosetta...

Billionaire investor and activist shareholder Carl Icahn has acquired a 10 percent stake in Netflix, according to a Wednesday filing with the SEC. The value of the 5.5 million shares is about $169 million. Icahn Capital believes that Netflix is undervalued and positioned for expansion both in the U....

Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half-truth, they will be very upset with Verizon. So why risk that damage to...

EMC has announced it is acquiring Silver Tail Systems, a provider of real-time Web session intelligence and behavioral analysis. When the acquisition is closed, which is expected in the fourth quarter, Silver Tail will be part of EMC's security division, tasked with extending RSA's enterprise securi...