E-Commerce

Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program ...

The Center for Copyright Information is ready to start implementing the Copyright Alert System, it said Monday. Under the system, content partners, such as music and movie producers, will alert participating ISPs of alleged P2P copyright infringement by their customers. The ISPs will then forward th...

For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from the TV a...

Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...

Yahoo CEO Marissa Mayer is putting her money -- or rather her shareholders' money -- where her mouth is. Mayer has been proclaiming Yahoo's mission of becoming a must-visit daily portal equally accessible via PCs and mobile devices. To that end, the company unveiled a redesign of its website on Wed...

Google may be planning to launch an ambitious brick-and-mortar retail operation to show off its consumer products. It will open standalone retail stores across the U.S. in time for the holidays, according to the latest rumor, to showcase its Nexus tablets, Chromebooks, Glass and other products. The ...

The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to rep...

Business IT solution development generally follows specific trends and overlapping eras. The first, calculation, occurred as digital products and services wholly replaced adding machines and other mechanical business devices. The second, computation, mirrored the evolution of digitized solutions for...

Amazon, purveyor of everything you would need for a Valentine's Day dinner -- wine, food, romantic music, a DVD of Casablanca -- received a lot of love from respondents to the 2013 Harris Poll Reputation Quotient study released this week; it rated Amazon the top spot among 60 of the most visible U.S

Frank Boulben is the new chief marketing officer at BlackBerry and he has his hands full. Did you ever stand in front of a mountain of work and wonder how to get started? Marketing was one of several key weaknesses before RIM became BlackBerry. Can Boulben refresh, reinvigorate and save the smartpho...

Comcast announced Tuesday it will pay $16.7 billion to acquire General Electric's 49 percent stake in NBCUniversal. Comcast currently controls 51 percent of NBCU, which it picked up from GE in a deal that was finalized in 2011. The agreement was structured to allow Comcast to eventually acquire 100 ...

Slacker is getting ambitious about drawing in listeners, announcing Wednesday that it has launched the world's most complete music service for the Web, mobile devices and even automobile and consumer electronics platforms. The 5-year-old Internet radio station's revamped service promises to give lis...

Periodically we are reminded that the Federal Trade Commission plays a major role in regulating the Internet. For instance, the FTC is in charge of protecting privacy on the Internet in the U.S. and continually starts new privacy initiatives as the use of the Internet evolves. Unlike the EU, which h...

Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messagi...

Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google's AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including...