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Walmart reportedly wants to get the jump on e-tail competitors such as Amazon by widely offering same-day delivery for online purchases. Instead of contracting with a shipping provider, it would use one of its most plentiful and never-ending resources: the customers who stream into its 4,000 stores ...
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile i...
Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...
Interest in Zynga's various "Villes" may be dwindling, but Facebook this week reaffirmed its commitment to social gaming overall. In fact, they're going strong, the company maintained in a presentation Tuesday at the Game Developers Conference. This came a day after a panel suggested that developers...
Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check u...
Walmart ratcheted up the e-competition a notch with the announcement Tuesday that it would soon begin offering a locker service similar to the one Amazon recently rolled out. There appear to be few differences between the two offerings: Both provide secure locations, available 24 hours, where consum...
888 Holdings announced last week that it had become the first Internet gambling company to be awarded a license to operate in the U.S., possibly opening the door to further online betting opportunities in the States. With its new license, granted by the Nevada Gaming Commission, 888 could launch an ...
As initial public offerings go, Marin Software couldn't have asked for much better than its Friday debut on the New York Stock Exchange. Late Thursday, it priced its stock at $14 per unit, higher than the anticipated range of $11-$13. Then it sold 7.5 million shares -- half a million more than origi...
Zynga announced Thursday that it will be rolling out the full version of Zynga.com next week as part of the gaming company's ongoing process of decreasing its dependence on Facebook's social platform. Currently, gamers looking to play Zynga offerings such as Farmville have to sign in with their Face...
Shoe shoppers from Antigua to the United Kingdom, when visiting the Jildor Shoes website, can click a link for the "International Website" on the homepage and enter their country and currency. Immediately, the prices, shipping costs, duty fees and taxes for every pair of boots, pumps, and slippers o...
Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommen...
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the ...
John Riccitiello, who was at the helm of video game publisher Electronic Arts as it tried to navigate major shifts in the industry, will step down as CEO on March 30. Chairman Larry Probst, EA's CEO when Riccitiello took over in 2007, will serve as the company's executive chairman and temporary lead...
Verizon Communications is proposing a novel and potentially disruptive fee structure for its FiOS pay TV service: It wants to link the fees it pays to television channels to how much traffic they get. Verizon reportedly is in negotiations with several mid-tier and smaller media companies over a fee ...
Although it is far from "game over" for the video game industry, February saw a 25 percent drop in sales compared with the same period a year ago, according to an NPD Group report released Thursday. Hardware sales were down 36 percent to $244.2 million. Surprisingly, it wasn't Nintendo's Wii U, the ...
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