Marketing

In the midst of social networking zeitgeist, many advertisers find themselves torn. The lure of the young demographic that flocks to sites such as MySpace and FaceBook is powerful, but the risks many. The recent case of a 16-year-old being lured into traveling to the Middle East is just the latest ...

Hoping to give advertisers greater control over their online campaigns and to match competitors, Google said Friday it had introduced a time scheduling feature to its AdWords platform. Ad scheduling, also known as dayparting, enables advertisers to choose precise times when they want their ads to ru...

As the utilization of search marketing grows, the perspective from which you view its impact on your organization must also grow. Search engine marketing can no longer be viewed in a silo where its only measure of success is direct response metrics. Whether you like it or not, you must realize that ...

A Michigan teenager who tricked her parents into getting her a passport and flew to the Middle East to meet someone she met through her MySpace.com page is back at home, with her misadventure stirring renewed debate about the safety of social networking sites that target a young audience. Katherine ...

The question for marketers today is not whether to make online communities part of the marketing mix, it's how to tap them and what kind to create. Communispace is creating private online communities designed to uncover valuable research metrics to stimulate marketing efforts, while also serving as ...

An alarming failure rate for new products has corporations looking to consumers to drive innovation in their markets, according to report released by Forrester Research. "In the consumer products industry, upwards of 85 percent of new products fail after a couple of years in the market," the report'...

Can you discern a fake e-mail from a legitimate one? Most consumers can't, but erroneously think they can, according to a new study by Bank of America and National Cyber Security Alliance, a copy of which was provided to the E-Commerce Times. The survey showed that 87 percent of consumers polled sai...

Advertisers have been skeptical for years about the pay-per-click online marketing model. Finally, there may be a model that advertisers like -- one that is decidedly offline, however. It's called pay-per-call. Consumers are starting to get used to the technology as a way to obtain answers to questi...

Google has taken the wraps off plans to sell video advertising online, an ambitious move that could unlock significant additional growth potential for the search giant. The company said it will use a placement system that is similar to the AdWords platform in place for text and graphics ads, but wil...

In the evolution of social networking, the purchase of MySpace.com by Rupert Murdoch's News Corp. in the summer of 2005 is considered a key turning point. "Murdoch made a huge bet on MySpace and it's been headline-worthy ever since," Chuck Richard, vice president and lead analyst with interactive ma...

Which mobile marketing technology is most effective? Is it short message service, or instant dialing? Evidence is now emerging that can help advertising agencies -- and brand marketers -- determine which direct marketing technology is best for persuading consumers. It may be too early to tell whethe...

If retail marketers are going to capture the loyalty of the next generation of spenders, they're going to have to get hip to the new Web, according to a report from Forrester Research. "The 73 million people under the age of 18 in the U.S. represent one thing to marketers and sellers: the next gener...

Yahoo unveiled a plan to update both its platform and tools for Web search advertising, in an effort to contemporize the lucrative business model that is driving dollars and competition among the Internet company and its chief rivals Google and Microsoft. In announcing a revamped search advertising ...

The long-anticipated online advertising battle between Microsoft and Google moved closer to becoming a reality Wednesday as Microsoft begins final preparations on its MSN adCenter search advertising platform. Microsoft is expected to display the last update to the test version of adCenter during the...

The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at a rapid pace with over 14 million U.S Hispanics online. Yet the c...