Marketing

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

The panel will consist of Brendan Witcher, vice president and principal analyst at Forrester, Arv Natarajan, director of product at GroupBy, and Kole McRae, business intelligence manager at GroupBy, who will serve as panel moderator. We connected with Natarajan for an advance insight into the conten...

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement.

Subscription sales models can significantly transform business outcomes by generating steady revenue and enhancing customer satisfaction. Diversifying offerings through access and acquisition models across a variety of products, from consumables to essential services, is a key subscription business ...

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.