Marketing

The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed still imagery. Every marketing or propaganda message now has to move in dimensions or it will be considered boring or dead. This change has already made a very positive impact on screen-based mediu...

In 2004 the term "Web 2.0" was originated by O'Reilly Media. The "2.0" means that this is the second generation of Web usage. Web 2.0 has created a variety of new and innovative ways to promote Web sites using social bookmarking, social networking, blogging, wikis, RSS Feeds and video feeds. These a...

Thomas Friedman, in his 2005 book, "The World is Flat," introduced a concept he calls "triple convergence." Three key factors, he says, help businesses take advantage of the new technologies available: Increased connectivity and collaboration, increased capabilities in a single device, and process a...

It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as Dell's "Plant a Tree fo...

When ubExact.com's CEO Wilhelmina Stephenson started work on her innovative beta platform last year for a new search engine concept, she had every reason to believe consumers would gravitate to the new search technology designed around the way they searched the Internet. However, what she did not co...

The serious objections by U.S. Department of Commerce to ICANN's new policies on creating unlimited domain suffixes are primarily based on old domain name thinking and continued fear of losing control of the Internet. The comments lack understanding of global business naming problems surrounded by i...

What started out on Sept. 2, 2008, as a potential innovation in the search engine space ended this month as the latest technology sacrifice to the economic gods. ubExact.com went out of business, unable to sustain enough financial traction to make the innovation viable. ubExact spent much of its bet...

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against. Put SEO under this microscope, and it c...

An uproar hit the Web over the weekend when it was discovered an employee at consumer electronics company Belkin had offered to pay people to write positive reviews for his company's products, even if they hadn't tried them. The reviews may have been fake, but the outcry on the Internet over his tak...

More than 230,000 Facebook members got a rude awakening this past week when they were notified that they had been "de-friended" for a nice, juicy Burger King Whopper. Facebook users who installed the "Whopper Sacrifice" application were rewarded with a coupon for a free Whopper if they de-friended ...

Google is launching a reseller recruitment drive that could herald a shift in the way the company markets its products. Google has used resellers in the past -- the partners it inherited along with the Postini acquisition, for example. Now, though, it is hoping to recruit "a very large number" of re...

Microsoft is making Windows 7 available as a public beta on an unlimited basis following a surge in demand that crashed the site after it first posted the code. Microsoft had originally planned to roll out the Windows 7 public beta on a limited basis; initially, it was to have become available to th...

While television remains the most popular consumer device for viewing video content, it's fast falling before the march of alternatives, according to a report released Thursday by Deloitte. About half of U.S. consumers want the freedom to view their content on any platform they choose -- be it telev...

Without a doubt, major brand name identities will be arriving at the precipice where they will be lined up for a freefall from grace; some will fall, and some will have a parachute. This scene will be repeated all over the world, with new ultra-modern-cyber-age-branding-platforms being structured as...

A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...