Marketing

The report came out right before the economy nose-dived, before ad revenues started to shrink, before even online display advertising started feeling the recession's pinch. A February 2007 report from the Audit Bureau of Circulations -- the keepers of media buying/selling trends and standards for pu...

There are thousands of forums on the Web relating to any subject imaginable. Forums are a collection of people interested in specific subjects collaborating with one another. Forums even have top experts in their fields answering questions and offering advice at no cost. Forums allow for user int...

The burgeoning world of social media could be a huge threat to your brand if not managed properly. On the other hand, the world of social media may be the biggest marketing opportunity in years. The difference is all in how proactive you are in protecting yourself by becoming part of the broader soc...

The Interactive Advertising Bureau has unveiled a document that standardizes certain industry terms. Its purpose is to help resolve the surprisingly large number of discrepancies that occur when impression data is exchanged between publishers and third-party ad servers. Such discrepancies can range ...

On the heels of two senior executives who recently left Google, a third -- David Rosenblatt, head of the display advertising business -- is saying goodbye. His final day is scheduled for mid-May. While their timing is most likely coincidental, the departures suggest a worrisome trend for Google. Ros...

Broadband penetration has increased -- over the past three years, the UK, Italy, Spain, Germany and France have added roughly 50 million new broadband households -- and brought social media usage up along with it. Currently, almost 40 percent of broadband households in those countries use a social n...

Microsoft has reportedly resumed its on-again, off-again talks with Yahoo on teaming up for online search and advertising. The discussions are apparently being held between Microsoft CEO Steve Ballmer and his Yahoo counterpart Carol Bartz. Both companies may need each other if they want to grow thei...

It's been nearly a decade since the Internet bubble burst in 2001, and the intervening years have seen the rise of powerhouse companies such as Google, MySpace and Facebook, which have helped broaden the scope of what was once referred to as the "Information Superhighway." The Internet was once limi...

Social networking has left an indelible mark on consumers in terms of the way they connect and interact with each other. Sites such as Facebook are adding users at an incredible rate, and the online dating site Match.com reported good growth in the latter stages of 2008. Parks Associates has found ...

There's good news and bad news in the latest Internet Advertising Revenue Report, newly released by the Interactive Advertising Bureau and PricewaterhouseCoopers. The good news is that Internet advertising revenues in the U.S. are still growing, topping $23 billion in 2008. The bad news: That growth...

Google has launched a new music search service in China in conjunction with Top100.cn, one of mainland China's top Internet music sites. The new Google Music Search provides users with links to free, legal music downloads. Google, Top100.cn and several major American record labels will share revenue...

Even if you were to limit yourself to the iMac product line -- as opposed to the heavy artillery computer graphics workstation, the Mac Pro -- you could easily spend $1,600 to $3,200 for a souped-up machine. Mac addicts will tell you the price is worth it. What about everyone else, though? The price...

Twitter has announced its intention to start making money through the introduction of premium business accounts sometime this year. The San Francisco-based social network provides users with a free service that lets them post 140-character notifications, or "tweets." Unique visitors to Twitter incre...

After 146 years of publication, the Seattle Post-Intelligencer print edition is no more. Seattle's oldest newspaper, which is owned by media giant Hearst, will continue as an online-only publication starting Wednesday, but with a much-reduced news staff. "The P-I has a rich 146-year history of servi...

Struggling Internet portal America Online has tapped Google executive Tim Armstrong as its new chairman and chief executive officer, the company announced Friday. AOL, a division of Time Warner, also announced the departures of current AOL chairman and CEO Randy Falco and President and COO Ron Grant...