Marketing

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS....

Master Chief is going after some real world conquests in the newly released Halo 4 from Microsoft. In time for the launch of the game, American Express teamed with Microsoft to launch a campaign that will reward players who sync their American Express card to Halo 4 -- and by default, Xbox Live. For...

Like great athletes in football or basketball, the most prepared merchants win online commerce in the fourth quarter, when rabid fans propel businesses to profitability. You've likely completed your sourcing and planned many of your general holiday sales and promotions already. Now, it's time to go ...

Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half-truth, they will be very upset with Verizon. So why risk that damage to...

Another day, another clue unearthed about the smaller iPad Apple is supposedly developing. This time, component suppliers in Asia have reportedly tipped Apple's hand, revealing that they have received orders millions of the 7.85-inch tablets in the fourth quarter. The "iPad mini," as it has been dub...

IBM launched a major initiative on Wednesday with the goal of targeting middle-market companies via their managed service providers. Increasingly, middle market companies are turning to companies that deliver technology solutions on a pay-as-you-go-model, said Mike McClurg, IBM's VP of global mid-ma...

Cablevision recently invested in upgrading its cable television network to improve the quality of service. Now it is launching a curious marketing and advertising campaign to let customers know about it. It wants to shine up its Optimum brand. Good idea, but the funny part is, it is poking fun at it...

Seeing is believing, the old saying goes, but anyone who has attended a press conference typically knows that seeing isn't always enough to inspire belief. Nokia underscored this fact with last week's unveiling of its new Lumia 920 smartphone. As it turns out, the impressive image-stabilized video t...

On Friday Microsoft abruptly rebranded its Windows 8 interface, which has been known as "Metro" since it was introduced for Windows Phone 7. Instead of the simple "Metro," the tile-based interface will now -- and according to online reports, forever -- be known as "Windows 8 style UI." At the root o...

Verizon's $3.9 billion bid for spectrum from a consortium of cable providers could be in jeopardy, with news surfacing Friday of the DoJ's fear that a cross-marketing deal within the larger deal could reduce competition for landline Internet service. DoJ's concern reportedly stems from Verizon's agr...

All businesses can't afford pricey website designers, which is why Shanti Sosienski was inspired to start DIY Websites Now, a company that teaches people how to build their own. "Basically, we are a collective of designers, programmers and project managers who saw the need to service those potential...

Video engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience ma...

Microsoft has introduced another new product. This one is a tablet called the "Surface." If Microsoft is not careful, it could actually be successful with this one -- if it plays its cards right, anyway. The Surface will let Microsoft compete head-to-head with Apple's iPad, Amazon's Kindle, Barnes &...

Morgan Stanley upgraded Groupon to "overweight" from "equal weight" causing the daily deal company's stock shares to jump by as much as 13 percent. The reason for Morgan Stanley's apparent change of heart is a shift in the competitive landscape. Daily deal clones are still coming to market, but ther...

Mike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they'll become loyal and steadfast customers. "We're putting on events that people love," said Heaston, owner of EventMarketing Group. "We're creative, and these are our product...