Marketing

Marketers must adapt to changing circumstances. They also have to play better hunches when handling supply and demand issues. In this constantly changing marketplace, supply and demand are moving targets. So why are advertisers not fully capitalizing on the new situation? Many marketers have not yet...

While many people have been stuck at home during the pandemic, virtual travel marketing has emerged to help fill the void felt by those who yearn for faraway places. The E-Commerce Times caught up with some virtual travel experts to discover how they're using various technologies to give folks the o...

Buy now pay later, or "BNPL" services are growing in popularity during the pandemic as they enable consumers to pay for purchases over a short time with no interest and a small starting payment. However, money experts urge caution. Similar to credit cards, BNPL services can negatively impact credit ...

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires business...

This year, with all of the uncertainty surrounding the global pandemic, many consumer markets are faced with the fear of steep declines in in-person shopping, thus leading to a potential downtick in sales. This may seem daunting, but it should also serve as ample inspiration to develop a Q4 retail s...

The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to c...

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Al...

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce ...

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, chan...

Walmart is embracing new strategies, partnerships, and infrastructure that have modernized its e-commerce platform and made it a more formidable rival to Amazon. In particular, three big factors are at play: enhanced content opportunities, the introduction of new fulfillment capabilities, and the in...

One of the e-tail world's most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen at all? Amazon so far is not telling. If Prime Day 2020 takes place in the fall, the biggest deal days of the e-commerce industry could happen...

Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey by Adweek Intelligence in association with IBM Watson Advertising.

The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last years and forever change consumer behavior. Over the last 30 years, experts have been studying the slow burn of consumer adoption of new technologies. Never have we witnessed the adoption ra...