Analytics

More is better, right? Wrong. In "The Paradox of Choice: Why More is Less," Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an ...

Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active...

As more and more consumers download smartphone applications, it's become increasingly vital for developers, phone makers and wireless carriers to have a deeper understanding of how customers interact with them. That's where a company like Flurry comes in. The San Francisco-based startup has develope...

Yahoo is getting into the analytics game with the launch of a new traffic measuring tool. Yahoo Web Analytics builds on the IndexTools system acquired by the company in April. The rebranded platform is currently available in beta mode only to registered Yahoo Small Business customers and a small sub...

Woopra, a new Web-tracking and analysis service designed by iFusion Labs, began quietly enough. iFusion Labs CEO John Pozadzides, along with his partners, Elie Khoury and Jad Younan, launched the site at Word Camp, a convention for bloggers, in March 2008, offering memberships to 200 attendees. The ...

A few years ago, it became clear that Google was gunning for a big chunk of Microsoft's empire. Now, the undisputed king of search is targeting another online category with the release of Ad Planner, a package of free Web analytics, research and media-planning tools. Ad Planner essentially helps adv...

Many e-commerce companies have boosted their fortunes by expanding their markets beyond the United States. Avail Intelligence is hoping to help such merchants boost profits and sales by doing the reverse. The move comes as e-commerce growth begins to slow, a function of the sheer size of the market ...

The variety of financial, business and operational risks inherent in the highly competitive global market, as well as the large and continually growing number of cross-industry mandates, governmental regulations and industry-specific regulatory guidelines have significantly impacted how organization...

Video is changing the way we use the Internet for entertainment, education, blogging, product promotion and so many other forms of content. Services like YouTube, Metacafe, Google Video, AOL Video and a host of others have created an enormous online viewing audience by making it easy for anyone to ...

A firestorm of fury has erupted over behavioral tracking -- the tracking of consumers online by marketing companies and advertisers to serve them up with targeted advertisements when they're on the Web. Both consumer organizations and trade and industry groups have responded to the Federal Trade Com...

Have you watched the news lately? "Credit markets deteriorate." "Housing foreclosures at 25 year high." "Unemployment on the rise." "Weakest U.S. dollar in decades." "Consumer confidence declining." It's pretty clear there could be some nasty surprises for businesses, and marketers in particular, i...

Think of this scene: A woman walks into a high-end department store on Fifth Avenue. As she enters, a salesperson rushes up to her, shouting: "Welcome back, Ms. Smith. Last time you were here, you bought some makeup. I bet you want to buy some perfume today, right?" Web-based commerce has made mass...

Shares of Georgia-based data-services provider ChoicePoint jumped by nearly half Thursday over their previous closing price after the firm announced that UK-based publisher and Lexis Nexis owner Reed Elsevier is buying it for $4.1 billion. ChoicePoint stock rose by 43.26 percent, to $48.22 by midday...

Microsoft may have set its acquisitive sights on Yahoo, but that apparently doesn't mean it's neglecting its own digital advertising platform. In fact, the company on Tuesday demonstrated seven new technologies from Microsoft adCenter Labs. Included among the technologies Microsoft unveiled were alg...

The e-commerce market is entering a new period. After an initial phase during which companies focused largely on making their products and services available to potential customers via the Web, users are now trying to take a more comprehensive look at their deployments. Consequently, a new breed of ...