Analytics

The purpose of Google's new Mobile App Analytics is to help marketers and developers measure the performance of mobile apps by providing reports on all the key points in a mobile customer's journey. One set of app metrics deals with the initial app user acquisition, which includes app discovery, upl...

IBM is building out its digital marketing functionality in its Smarter Commerce portfolio with the acquisition of Tealeaf Technology, a provider of customer experience analytics. Tealeaf software records and analyzes customer interactions on a company's website and any mobile channels it offers. It ...

In the rush to play in the Big Data game, it's easy to forget the fundamentals. The fear of being left behind can cause enterprise IT teams to move directly into pilot projects with a choice of products and technologies that may not be best designed to solve the identified business problem. For ex...

Managers must overcome several complex issues to build successful digital analytics teams that can deliver on the high expectations placed on them by upper management. For one, there is currently a significant supply/demand imbalance in the digital analytics talent pool. Also, a wide range of skills...

The exponential growth of data from a widening array of sources is making the term "Big Data" a hot topic among corporate executives from businesses of all sizes across nearly every industry. The Big Data phenomenon is being fueled by new social networks, mobile devices and increasingly powerful ap...

The Federal Trade Commission this week urged Congress to impose new regulations on companies that collect consumer data related to Internet browsing habits. Under the policy the FTC suggests, data brokers, or the holders of personal consumer information, must allow consumers access to that informati...

Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holida...

Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across. 33Acros...

IBM continues to carve out its own stake in the social enterprise app space -- a market forecast by Forrester Research to grow 61 percent each year to reach $6.4 billion by 2016 -- with the beta rollout of the next release of its enterprise social networking platform, IBM Connections. The beta, whic...

Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal interse...

Accel Partners is launching a $100 million fund to identify -- and fund -- entrepreneurs at every layer of the big data stack, in particular, those developing projects for the Apache Hadoop platform. The Accel Big Data Fund is aligned with Cloudera, which is pushing development in Hadoop. These pro...

IBM debuted industry-specific data analytics tools for the healthcare and communication sectors at its Information on Demand conference. These packages are part of IBM's drive to help companies manage their information processes and data storage needs as efficiently as possible. For the communicatio...

Turn on an episode of Seinfeld and return with me to the 1990s! This summer the National Venture Capital Association released results for the second quarter of this year, showing that $7.5 billion was invested in 966 deals. This represented an increase of 19 percent in dollars and deals over the...

Salesforce.com is on a buying binge as it attempts to build on its extraordinary sales momentum and broaden its market penetration within existing customer organizations and among new organizations. Since the end of last year, Salesforce.com has acquired five companies starting with Heroku and Etact...

IBM unveiled a new service on Monday that will help companies market and sell their products online. The new division, called "Smarter Commerce," offers IBM customers real-time marketing analytics and brand assessment tools for Facebook and Twitter. Smarter Commerce also offers consumer-behavior ana...