Analytics

A U.S. Federal Trade Commissioner is urging consumers to take more control over their data. The call to action comes as revelations that the NSA is spying on Americans to an unprecedented degree continue to shake the country. Unease has been mounting over the amount of data companies are handing ove...

AOL has joined the throng of companies launching RSS readers in the hope of attracting the users who will be without their Google Reader feed come July 1. AOL is positioning its entry as the single online spot readers can turn to for content from all their favorite websites. AOL Reader will be avail...

The U.S. government is awash in data that is collected, stored and disseminated by federal agencies to fulfill their public service missions. However, the existence of huge amounts of information within the government presents a major profit-making opportunity for commercial firms. The Obama adminis...

There's no shortage of partner initiatives at most annual IT vendor events, but that was especially apparent at SAP's recent Sapphire NOW conference in Orlando, Fla. In large part, it's simply the nature of the event beast. Vendors work for weeks or even months on conference-related announcements, h...

Marketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesse...

Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges. Escalating competitive pressures and customer expectations are forcing organizations to find new ways t...

As TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major ...

Google has engaged the Behavio team in a "hiring exercise." The startup uses mobile sensors to collect data and predict behavior. Its technology recognizes data such as location, contacts, nearby destinations, recent phone activity, daily movement, and even surrounding physical information such as t...

Strategic Big Data and Actionable Analytics are two of the Top 10 Strategic Technology Trends for 2013, according to Gartner. Yet only 12 percent have a big data strategy that governs their daily operations, a recent survey of 339 data management professionals by SAS and SourceMedia found. In my vie...

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone an...

The mushrooming growth of data generated by government agencies will drive federal IT investment in the necessary tools for managing colossal amounts of bits and bytes. As a result of the explosion in information, the government will be spending increasing amounts of its funds on Big Data capabilit...

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check u...

The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web ...

A growing number of established and emerging software and technology vendors are seeking to take advantage of the convergence of Big Data and the cloud. None has made a bigger bet than IBM. Since 2005, IBM has spent more than $16 billion on 35 acquisitions to boost its analytics capabilities. The ...