SMB

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

The escalating use of e-commerce creates a feeding frenzy for fraudsters. Find out how online buyers and sellers can avoid today's most common scams, and who is most susceptible.

In today’s world, security isn’t something that businesses can overlook, neglect, or simply outsource. It’s time for founders to step up and start taking ownership of their company’s security.

The supply chain debacle and the rising costs of everything have forced consumers to make critical choices in how they spend their rapidly disappearing dollars. Retailers can no longer rely on personalization strategies alone to win over or retain loyal customers.

Svaha USA is an STEAM-themed clothing and accessories brand whose online store is changing the face of women’s and children’s apparel. Svaha celebrates women in all fields of endeavor and confronts gender stereotypes with bright, fun clothes to allow kids’ imaginations to soar.

Embedded finance is on the rise in both the business and consumer payments markets. Analysts project its revenue will reach $1.91 trillion as adoption expands by 2028. This steady acceptance is opening fintech operations to a wide range of marketplace opportunities.

Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.

Zoho Marketing Plus is an attempt to bring things back into focus so that SMBs can do the same things in marketing that larger companies do with more labor. You might call this the second democratization of information.

Expect to see a permanent evolution of brick-and-mortar retail omnichannel shopping in 2022. This milestone will effect retailers and shoppers alike. Consumer in-store spending is down, inflation is skyrocketing, and several other factors that developed under the pandemic are contributing to a sea c...

The simplest way to define the difference between customer success and what many companies call customer service is that customer success is about taking care of your customers by providing proactive guidance to help them achieve their desired business outcomes.

It's no secret that consumers flock to Amazon for their online shopping needs; last year, the e-commerce giant accounted for more than 40 percent of all digital revenue, while overall sales have grown year after year. Let's look at three questions every brand should ask to help determine if selling ...

Nowadays almost anyone can launch a business online. If you have a great product and an effective marketing strategy, you're on track to build a large customer base and make profits. At some point you might need to carry out a valuation of your business. Let's explore what that involves.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...