Business

While CRM software is a vital tool, CRM itself is really a discipline: It's the cultivation of the customer relationship and the management of customer data to create better experiences for the customer and to generate better results for the business. The CRM application doesn't exist on its own in ...

The European Parliament plenary has adopted the "Directive on Copyright in the Digital Single Market" by a vote of 348-274 with 36 abstentions. Member states will have two years to adopt the directive's rules under their national laws. The directive will require certain online platforms to establish...

Not long ago, T-Mobile COO Mike Sievert said the company would start selling a wireless home broadband service. Now, it looks as though it has begun a pilot program of invited users. However, there is an important catch with respect to this new service: the motive behind it. If it works and is price...

Oracle held its Modern Customer Experience conference in Las Vegas this week, and it was eye-opening. This is the fourth MCX conference and an important milestone for a company that came to the cloud later than its competition. No doubt about it, Oracle has done much in a short time to develop and d...

Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the ...

Amazon has reportedly removed the price parity contract clause that barred third-party vendors on its platform from selling their products at a lower price elsewhere.

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you're weird -- and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence ...

Tech giants like Amazon, Google, Facebook and Apple would be broken up under a proposal from U.S. Sen. Elizabeth Warren. "Today's big tech companies have too much power -- too much power over our economy, our society, and our democracy," the Democratic presidential hopeful wrote in an online post. "...

Capturing mobile customers requires a combination of shrewd site design paired with marketing techniques aimed at engaging customers and moving them to conversion. Keep in mind: Mobile is a communication channel. Getting a customer to buy still requires doing all the other practices right -- like pr...

Looking at the current assortment of customer relationship management functionality, including artificial intelligence, machine learning, voice recognition and chatbots, you might conclude that the tools are evolving to remove salespeople and others from direct customer contact -- and you wouldn't b...

Pitney Bowes has unveiled Consumer Connect, a self-service post-purchase marketing solution for retailers and brands. The service helps retailers drive new revenue after shoppers press the buy button. It enables retailers to create a branded tracking and post-purchase experience. "Retail marketers s...

The U.S. Federal Trade Commission has announced a settlement of its suit against a company accused of using fake paid reviews to boost sales of its health supplement product on Amazon. The settlement puts vendors and marketing firms on notice that the FTC is committed to rigorous enforcement of rule...

The artificial intelligence revolution has been going on for a while, but that does not mean all of software research and development is part of it. It is, nonetheless, an interesting example of what pushes the software industry forward. The ideas and techniques that brought machine learning into ex...

Salesforce will be celebrating its 20th birthday on March 8. Where did those decades go? "Time flies like an arrow," said Groucho. "Fruit flies like a banana." There it is. A respectable chunk of the analyst community that follows Salesforce converged last week in San Francisco inside the company's ...