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Supply and Demand: A Moving Target for E-Tail Marketers

Marketers estimate that 61 percent of students started the new school year where they ended last school year -- remotely. So why are retailers still featuring traditional school supplies online, offering discounts and promotions retroactively, rather than using real-time data to inform decisions? That school advertising example seems out of joint i...

EXPERT ADVICE

Cybersecurity Assessment and the Zero Trust Model

Over the past few years, the concept of "zero trust" architecture has gone through a number of evolutionary phases. It's gone from being the hot new fad, to being trite (in large part due to a deluge of marketing from those looking to cash in on the trend), to pass, and now has ultimately settled into what it probably should have always been all along: a solid, workmanlike security option with discrete, observable advantages and disadvantages that can be folded into our organization's security approach...

ANALYSIS

CRM's COVID Opportunity

As Winston Churchill famously said, "Never let a good crisis go to waste." Optimistically, out of COVID, the mother of modern crises, we can reasonably expect some upside In 2020 I have conducted as much CRM research as I have often produced in several years of more normal times. Vendors have the cash to get research done as well as a belief that, ...

SECURITY

The Risks and Consequences of Lax Patch Management

Although software patches can be inconvenient and cumbersome for both enterprises and individual users, these fixes serve an important role in protecting computer systems, which are now vital to everyday life Earlier this month, a woman with a life-threatening condition passed away after hackers crashed the IT systems of a major hospital in the cit...

STARTUP TO WATCH

New Service Relays Customer Texts to In-Store Phone Lines

Toronto-based telecom company Unite Communications in July launched a subsidiary company called TextMeAnywhere to help retailers manage customer curbside pickup and other customer contact services during COVID-19 and beyond The new service uses a proprietary web application that transforms a business landline, VoIP, or toll-free number into a texta...

OPINION

Microsoft Ignite and Dominating the Future of Tech the Right Way

I've been following Microsoft since before it was called Microsoft. This is because back in the 1970s, I was approached to go to work for the company but had already taken another job and never took the interview For most of my life, I'd viewed Microsoft as my road not traveled, and then in 1995, I became the operating system analyst covering the W...

Lack of Qualified Linux Talent Impedes Enterprise Move to the Clouds

Even in these changing times of shuttered shops and pandemic-driven corporate layoffs, a flood of tech jobs goes unfilled due to a lack of Linux skills among IT workers That combination is contributing to a slowdown or delay in enterprise plans to migrate their local computing base to public cloud operations, as an already existing Linux tech pool ...

Virtual Travel Marketing's Cure for Wanderlust

While many people have been stuck at home during the pandemic, virtual travel marketing has emerged to help fill the void felt by those who yearn for faraway places The E-Commerce Times caught up with some virtual travel experts to discover how they're using augmented and virtual reality, video and other technologies, to give folks the opportunity ...

INSIGHTS

What's Old Is New Again

Many people have worked at less than full speed over the last seven months or more, but some people managed to get more done than others. A raft of new technologies that impact CRM are about to be announced, but even without the latest announcements due now through October, there's a realization that we're coming full circle. Things we thought about and argued over decades ago are back, in different forms, with new solutions...

Cybersecurity Conundrum: Who's Responsible for Securing IoT Networks?

It's hard to beat being able to tell your sound system to select and play a particular song, order something online using just your voice, have your refrigerator tell you when you're running short of food, or have your office printer diagnose itself and demand service automatically from the vendor Features like this are driving the demand for smart...

Lenovo Expands Linux-Ready Computer Line

As the next step in its Linux expansion program, Lenovo on Wednesday announced the launch of Linux-ready ThinkPad and ThinkStation PCs pre-installed with Canonical's popular Ubuntu technology The company also now brings Linux certification to its ThinkPad and ThinkStation Workstation portfolio, along with easing deployment for developers and data s...

Hucksters Rake In $500K With Android, iOS Adware Scam Apps

Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, a digital security company reported Tuesday Avast discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" project in the Czech Republic, whe...

Cloud Gaming Revenues to Soar to $12B by 2025

According to gaming experts, 2021 is shaping up to be a big year for cloud gaming "We are expecting a big jump in revenue from 2020 to 2021," observed George Jijiashvili, a senior analyst with Omdia and author of a report on cloud gaming released last week....

The Ease and Risk of Buy Now Pay Later Plans

Buy now pay later, or "BNPL" services are growing in popularity during the pandemic as they enable consumers to pay for purchases over a short time with no interest and a small starting payment. However, money experts urge caution. Similar to credit cards, BNPL services can negatively impact credit scores and land people in debt or collections if ...

OPINION

Nvidia + Arm Will Dramatically Change the Technology Landscape

Nvidia last week announced they are buying Arm for US$40 billion -- to be met through a combination of Nvidia shares and cash. This will result in some exciting changes. It is interesting to realize that had Steve Jobs lived; it likely would have been Apple attempting to buy Arm rather than Nvidia. Steve and Tim Cook were on the same page when it...

7 Steps to Restoring Trust in Business Telephone Calls

It's no secret that robocalls, spam and call spoofing have all but destroyed Americans' trust in telephone calls -- to the point that many individuals have essentially stopped answering the phone. A widely cited Consumer Reports survey conducted in December 2018 suggests that 70 percent of U.S. adults will not respond if they do not recognize the number or if the caller's number is anonymous...

Do's and Don'ts for SMB Cybersecurity Safety

The stampede from offices to working from home has strained IT security teams to their limits. As a result, SMBs find they need to get more bang for fewer bucks to fight off cybersecurity threats Network security firm Untangle on Sept. 8 released the results of its third annual SMB IT Security Report. Polling more than 500 SMBs, the report explores...

Apple Reveals New Watches, Muscular Tablet at Online Event

Apple pulled the wraps off two new Apple Watches, two iPads, and several service bundles at an event Tuesday held online The new watches include the Series 6, which boasts performance improvements over the previous generation of the product and will sell for US$399, and the SE, an economy watch model, which will sell for $279. Apple will also conti...

How to Protect Mobile Apps Against Sneaker Bots

Automated purchasing bots, also known as "sneaker bots," "click bots," "Instacart bots," and other names, are ruining the online shopping and gig economy experience for both consumers and workers. These bots can cause considerable damage to a mobile business' reputation and bottom line As their namesake indicates, these bots were originally develop...

Tech Job Market Hot for the Near Future

Computer systems design and related services added 13,000 jobs, according to the U.S. Department of Labor's August jobs report Technology-related jobs figures for August are not yet available, but net IT employment in July was up by more than 203,000 positions since the COVID-19 outbreak, and there were more than 235,000 job postings by U.S. employ...

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