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EXCLUSIVE INTERVIEW

Bullish on Net Advertising: Q&A With AOL SVP Mike Peralta

A year ago, AOL decided to consolidate its various advertising platforms -- Advertising.com, Tacoda and Quigo -- on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary 300 x 250 ad banner rose 30 percent, acc...

EXCLUSIVE INTERVIEW

Bullish on Net Advertising: Q&A With AOL SVP Mike Peralta

A year ago, AOL decided to consolidate its various advertising platforms -- Advertising.com, Tacoda and Quigo -- on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary 300 x 250 ad banner rose 30 percent, acc...

EXCLUSIVE INTERVIEW

Bullish on Net Advertising: Q&A With AOL SVP Mike Peralta

A year ago, AOL decided to consolidate its various advertising platforms -- Advertising.com, Tacoda and Quigo -- on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary 300 x 250 ad banner rose 30 percent, acc...

How the Virtual Workforce Is Changing Everything

In a society far away and long ago, people mostly farmed and ran storefront businesses where they lived. Then came the migration to the cities, where a new generation of workers stuffed into bulgingurban-based factory jobs. Many spent their entire adult lives working for The Man in an upstairs office Then more social changes and transportation adva...

How to Build a Small-Business Web Site, Part 3: Advanced Design

Part 1 looks at essential elements of a business Web site. Part 2 offers basic site design guidelines Anyone who's tried designing a Web site or working with a designer knows that the job inevitably turns out bigger and more complicated than expected. Some have created a graphically rich thing of beauty only to discover that half the users visiting...

SanDisk Ramps Up Flash Memory Speed, Space

SanDisk announced the upcoming availability of two new memory cards, the Mobile Ultra MicroSDHC and Memory Stick Micro (M2). Available in January, both cards offer 16 GB of high-capacity removable storage for mobile phones The cards extend SanDisk's line of microSDHC cards, which already includes 4 GB and 8 GB capacity models....

Sun Turns Its Gaze to the Cloud

Sun Microsystems has acquired Belgian cloud computing company Q-layer for an undisclosed price Q-layer makes software that automates the deployment and management of corporate IT infrastructure such as servers, computers and Web-based applications in both public and private clouds....

LIVE FROM CES

LG at CES: Look Ma, No Wires!

Wires will find few friends in Las Vegas this week. Companies showing off their wares at CES are committed to cutting the cord and going wireless, whether you're talking about home network connections or high-definition TV content Wireless HD was one highlight of LG's showcase here Wednesday morning. The company showed off technology that uses a 60...

Portland Becomes WiMax's Second City, Chicago Waits

Portland, Ore., became the second city to getClearwire's 4G WiMax wireless broadband services, dubbed "Clear" (formerly Xohm), the company announced Tuesday. With the rollout, users in the Portland metropolitan area will have access to anytime, anywhere broadband services The deployment comes three months after the service was initially launched in...

Satyam Chair Confesses Stunning Financial Fraud

India's IT outsourcing industry received a shock Wednesday with the news that Satyam Computer Services ex-chairman Ramalinga Raju had falsified corporate earnings and assets. Raju inflated the cash on the company's balance sheet by nearly US$1 billion, overstated September 2008 quarterly revenues by 76 percent and profits by 97 percent, according ...

Intel Warns Investors to Brace for Painful Q4 Report

Chip giant Intel has once again preannounced dire financial results -- yet another sign of the year-long U.S. recession's heavy toll on the technology industry Intel said Wednesday that fourth-quarter revenue will come in at US$8.2 billion, down 20 percent from the third quarter and down 23 percent year-over-year. Intel said the steep drop in reven...

LIVE FROM CES

Asus Fattens Up Its Little Notebook Lines

As of a few nights ago, it was still possible to get a room at a decent place on the Las Vegas strip at a bargain rate. That was a good sign for travelers but a bad sign for the Consumer Electronics Show -- not to mention the city's hospitality industry. When everything falls into place, CES is supposed to fill hotels, casinos, restaurants, clubs and taxis to capacity.

Negotiating the Domain Name Thicket

Warren Royal [*correction] sells bobblehead dolls over the Internet. It's a specific product that demands a specific address for Internet shoppers. So, when Royal decided to get into the burgeoning bobblehead business, he decided the best way to break through the clutter of online bobblehead buyers and sellers would be to secure the most relevant name possible for his Web site...

INSIGHTS

Time to Build Your Communities

Happy New Year! Let's be counterintuitive for a moment, shall we? We're in a recession and we all know it. Traditionally (and sadly) in an economic downturn, when companies seek to lower their expenses, they cut their marketing budgets -- and why not? Marketing costs money, and if you believe your marketing messages will fall on deaf ears in a s...

The Making of an Open Source Developer Hero

Every industry has a hero who paves the way with innovation. Cisco is looking for developer heroes for the open source software industry and hopes to find three as winners of its Think Inside the Box Developer Contest The contest, which started in October, encourages developers to produce applications that run on Cisco's new Linux Application Exten...

EXCLUSIVE INTERVIEW

Flexibility Rules: Q&A With Beliefnet CTO Jason Rodriguez

If you are a regular visitor to the multi-faith Web siteBeliefnet, or if you subscribe to its e-mails, you may have noticed the site is becoming a little more playful. Something new -- a quiz or prayer tool or connection to a social networking site -- is introduced every month. However, the word CTO Jason Rodriguez uses to describe these offerings...

Twitter Mischief Hijacks Reputations

The revelation Monday that 33 accounts on the Twitter social networking site had been hacked, while others were compromised by a phishing scam over the weekend, highlights what cyber criminals can do. Accounts belonging to Britney Spears, Barack Obama and CNN's Rick Sanchez were hacked, using tools normally accessible only to Twitter's technical ...

Xbox 360 Weathers 2008 With Record Sales

Microsoft announced Monday that 2008 was the best year ever for its Xbox 360 video game system, despite a year-long U.S. recession that has seen consumer spending plummet The company's worldwide lead over rival Sony's PlayStation 3 widened by 8 million units in 2008, while its total number of 360s sold since the device hit the market three years ag...

Logitech Bends to Economy's Ill Winds

Logitech is retreating from its fiscal 2009 forecast and preparing to trim about 15 percent of its global workforce in preparation for what is looking to be a grim retail year. The Switzerland-based company employs 9,000 workers and manufactures mice, webcams and other computer peripherals. Demand for such devices has taken a nosedive as both comp...

Sustainability Lessons From India: Q&A With Environmental Consultant Trudy Heller

An American's first impressions of India often include images of alternate approaches to trash management, intermittent electrical power supplies and issues of environmental sustainability In this interview with Trudy Heller, those approaches are seen from the perspective of Heller's work designing products for environmental sustainability and prov...

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