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Marketing data does yet not evolve the way individuals evolve. The inability for marketers to quickly adapt to rapid changes in how their customers behave is undermining the effectiveness of their communications How, then, can what is learned about an individual be leveraged into a better experience for the consumer, and a conversion for the market...

Google on Wednesday announced plans to open an app store for its Chrome browser to make it easier both for users to discover Web applications and for developers to reach a large potential audience Chrome users who find apps in the Chrome Web Store will be able to create shortcuts in Chrome for easy access, Google said. Developers, meanwhile, will h...

Was it only four years ago that the anti-Facebook crowd was backlashing against the concept of the News Feed? Time sure flies when you're accusing the world's biggest social network of invading its users' privacy Forget about the current spasm of criticism; hating on Facebook has been the default setting for a sizable portion of the technosphere --...

The new breed of tablet-style computing devices typified by Apple's iPad -- "media tablets," as IDC calls the category in a new report -- are projected to grow at a compound annual rate of 57.4 percent between now and 2014. That is an increase from 7.6 million units in 2010 to more than 46 million four years from now, according to the firm IDC defi...

Google on Thursday announced WebM, a royalty-free media file format for online video. With WebM, Google has thrown the gauntlet to H.264, the codec backed by rivals Apple and Microsoft, among others Buried within the new format's FAQ was news about another Google project: Android. The next iteration of the mobile operating system, dubbed "Gingerbre...

Social media sites like Facebook and Twitter have made the world smaller, allowing people located on different continents to connect and communicate as if they were next-door neighbors. At times, however, the conversations taking place on these new technology platforms can offend some of their users' old-world sensibilities, creating consequences that not even the visionaries who created these sites ever imagined...

Fast and cost-friendly video conferencing could son become as commonplaceas cellphones at home and at work, and the firm Vidyo hopes to cash in on the trend with a new, specially designed architecture The New Jersey-based startup recently took the wraps off an HD-quality personal telepresence it designed to take high-def video conferencing into the...

Sage's introduction of SalesLogix for cloud computing has caused me to do a lot of thinking. The operative terms we use in the industry for software functionality delivered across the Internet is "SaaS" (Software as a Service), or now "cloud computing," and numerous vendors find themselves twisting themselves and the definition into barely recognizable forms. Enough of this, I say; let's do a re-think...

No company can afford to have a disaster disrupt its business. Despite this, the opportunity and technology costs of a feasible disaster recovery plan have traditionally been too high for the masses to properly plan for and ensure continuity However, recent advancements in infrastructure and the proliferation of technology have made BC/DR less abou...

Microsoft has filed a federal lawsuit in the U.S. District Court in Seattle against Salesforce.com, alleging that the company infringed nine of its patents. Microsoft is seeking an injunction as well as damages. The patents touch upon a range of functions having to do with cloud-based CRM. Several focus on ease-of-use features, such as toolbars an...

European privacy advocates are scaling up their scrutiny on Google regarding its Street View cars' collection of data from unencrypted WiFi networks German prosecutors and the Czech data protection agency have launched separate investigations into the issue; Italy's privacy regulator is looking into whether Google treated the data correctly; and th...

The Federal Trade Commission has respondedto an April 29 letter from Rep. Edward J. Markey, D-Mass., expressing concerns about sensitive data stored on digital copiers' hard drives. Markey's letter followed CBS News' April 19 airing of a report on its investigation into the matter. The FTC said it was aware of the privacy issues and planned to tak...

Gut-wrenching recessions have a way of changing things ... for people, families and companies. They can also, perhaps like no other event, provoke change in large IT vendors like HP, IBM, TIBCO and Oracle Based on recent HP announcements and IBM's Impact conference, these two of the very largest, full-service, global IT vendors are betting -- now t...

The ongoing buzz surrounding cloud computing -- particularly public clouds -- is far outpacing actual deployments by mainstream users. To date, only 14 percent of companies have deployed or plan to deploy a private cloud infrastructure within the next two calendar quarters. Instead, as businesses slowly recover from the ongoing economic downturn,...

By this point, most businesses understand that they exist in a new reality -- the reality that allows customers to communicate with them and with each other in new, faster and in a more pervasive way. Some businesses are actually doing something about it, too -- hence, the emergence of social CRM, social marketing, social service and a whole host of other social takes on key business functions...

Using a scanner in Linux is somewhat different than using that samescanner hardware in Windows. This week's Linux Picks focuses on howthe XSane scanner app handles that process ...

F. Scott Fitzgerald said there are no second acts in American lives. Would he have changed his mind if The Great Gatsby had received the 3-D IMAX treatment -- with Jay Gatsby as an alien bootlegger and Nick Carraway as avenging Ivy League superhero? After burning bright and flaming out fast in the 1950s, "3-D: The Sequel" is now enjoying a surprisi...

Google said Tuesday that it plans to buy Global IP Solutions, a company that provides processing capabilities and other video and Voice over Internet Protocol services to companies such as Yahoo, AOL and WebEx The US$68 million deal, contingent on shareholder approval, represents a 142 percent premium over the closing price of GIPS stock the day be...

Now close to 15 years old and used by some 360 million people, Microsoft's Hotmail is getting an upgrade. The revamped email service is expected to roll out in July or August The elephant in the room, of course, is Google -- and to a lesser extent, Yahoo, Laura DiDio, principal of ITIC, told TechNewsWorld.

Intel's next-gen Atom processor-based platform (formerly "Moorestown") caused quite a stir in the news and among mobile computing aficionados. On the technical side, Intel seems to have delivered the goods. The platform includes Intel's Atom processor Z6xx Series Family (formerly "Lincroft"), the Platform Controller Hub MP20 (formerly "Langwell") and a dedicated Mixed Signal IC (MSIC) (formerly "Briertown").