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Advertisers running mobile ads have some homework to do on the Google mobile ads system; the search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For example, a pizza restaurant may pay more for ads running duri...

After months of dismal news, HP had something positive to report to its shareholders: fiscal Q1 numbers that exceeded both Wall Street and company expectations. Granted, the bar was set exceedingly low for the company, which shocked investors last year with news that it would have to take an US$8.8 billion impairment charge, $5 billion of which was directly attributable to its Autonomy acquisition.

Information technology vendors who sell hardware and software to the federal market are keenly aware of significant flaws in the way government agencies purchase IT. An effort to reform IT procurement has been conducted by the Obama administration for the last two years -- with some improvement Some members of Congress, however, still aren't satisf...

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard ...

Firefox Browser for Android,a mobile app from Mozilla, is available for free at Google Play.

Everyone knows that protecting an organization's technology footprint has always been a delicate balancing act. Nowadays, literally everything about a given organization's technology portfolio is in a near-constant state of change; technologies change, usage changes and the threat landscape changes. Changes come at higher frequency -- and at increasing scale.

Google on Thursday announced the Chromebook Pixel, a branded touchscreen netbook with a price tag that consumers may balk at, considering the cost of rival offerings The Pixel will be available in WiFi-only and 4G LTE versions, priced at US$1,300 and $1,450, respectively. That pricing might prove to be a major problem, said Jeff Orr, senior practic...

Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140-character ads on user feeds. The time is right, ho...

Sony officially introduced its long-anticipated PlayStation 4 video game console at a media event in New York City on Wednesday. However, Sony merely showed off its new controller -- it didn't actually unveil the physical console, likely saving that newsworthy moment for the upcoming Electronic Entertainment Expo (E3) in Los Angeles in June ...

China's defense ministry staged a news conference Wednesday to deny and decry a report that the People's Liberation Army was engaged in cyberwarfare against U.S. corporations, organizations and government agencies The denial specifically addressed the bombshell Mandianthacking study, reported The New York Times. The study declared that the PLA's Un...

Canon officially launched its new MREAL System for Mixed Reality on Wednesday. Unlike traditional virtual reality-type systems that essentially block out the real world, this new imaging solution simultaneously merges virtual objects with those of the real world at full scale and in three dimensions ...

Much has been said over the last few years about the loss of American jobs to other countries. The fact is that China and India, as well as other cheap labor countries, have taken a good number of jobs. Many of these jobs will likely never return. I wrote a 2006 article for the E-Commerce Times titled "Why Money Chases Cheap Labor -- The Outsourc...

Do you dread calling a company to get customer support? Most of us do. We are on hold forever and the problem drags on way too long, leaving brand loyalty damaged. Some companies are solving that problem by partnering with Support.com -- building customer loyalty, developing a competitive advantage, and turning a profit at the same time.

We all know about the idea of total cost of ownership, or TCO, and the concept of return on investment, or ROI. Both have their place in business evaluations of CRM. There's another measurement, however, that should be considered -- one I like to call "time to value" -- T2V The T2V test is simple: From the time you begin deployment of a CRM solutio...

If there's one area of complication in any direct-current, hobbyist tech project, it's wire. What gauge of wire should you use? How should you terminate it? How can you join wire on a budget? You'll encounter issues like this in any DC-current application project, whether you're working on audioamplifiers or other after-market automotive accessorie...

After nearly two years of research, testing and developers-only access, Google announced Wednesday that consumers would finally be next to view the world through Glass, the company's augmented-reality glasses project. Those users can participate, however, only if they are the winners of a social media-based contest. In the meantime -- perhaps in o...

Yahoo CEO Marissa Mayer is putting her money -- or rather her shareholders' money -- where her mouth is. Mayer has been proclaiming Yahoo's mission of becoming a must-visit daily portal equally accessible via PCs and mobile devices. To that end, the company unveiled a redesign of its website on Wednesday ...

Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base The preview attracted 60 million users who signed in at least several t...

Dell reported another quarter with a drop in sales and profits, but its Q4 earnings Tuesday did beat analyst expectations, thereby putting a hotter spotlight on its proposed US$24.4 billion leveraged buyout deal The company reported a net income of $530 million, or 30 cents per share, a 31 percent drop from the same time a year ago. Its revenue for...

A studyon Chinese hacking practices issued by U.S. security firm Mandiant sent shock waves Wednesday through the technology and business worlds A large number of cyberattacks on American corporations, organizations and government agencies are coming from a building near Shanghai that houses, as The New York Times describes it, the "People Liberatio...