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Brands Wasting Their Digital Ad Dollars, Study Finds

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad ...

Schmidt: One Google OS to Rule Them All Not Happening Soon

Google will keep its Chrome and Android operating systems separate, but company executive chairman Eric Schmidt reportedly said this week the two will have more features in common Schmidt's comments at a conference in India came a week after Google reassigned Android head honcho Andy Rubin and gave his duties to Chrome OS boss Sundar Pichai. That s...

Oracle's Q3 Malaise Could Be Contagious

The bulls have been running on Wall Street but every silver lining apparently is cloaked in a gray cloud. In this case, it's the dismal Q3 earnings report Oracle released on Wednesday Oracle did actually make money. The company reported third quarter earnings of US$2.5 billion, or 52 cents a share, on revenue of $8.96. However, that was down 1 per...

Google Keep May Not Be a Keeper

Google on Wednesday launched Google Keep, a mobile application designed to let users store notes and checklists in a way that could compete with popular productivity app Evernote ...

TECH TREK

Seoul: Use of China Server in Cyberattack Fits Pyongyang M.O.

North Korea is the suspected perpetrator of a hacking attack that knocked out a trio of South Korean broadcasters and two major banks on Wednesday South Korean officials in the capital of Seoul traced the attack to a server in China, something that meshes with previous attacks by North Korea....

ANALYSIS

Samsung's Galaxy S4 Dims Apple's Glow

Samsung's Galaxy S4 Dims Apple's GlowTalk about attracting attention. As I write this, there are more than a thousand recent news stories and opinion pieces on the Google News site about the brand new Samsung Galaxy S4. That's an incredible win for a company that a few short years ago wasn't well known in the wireless business. Since Samsung is successfully transforming how the world thinks about it as a smartphone maker, what can we expect going forward?...

OPINION

The Perils of Making Up Your Social Media Policy as You Go

Social media and its close relative, social CRM, allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it's done right, that is.

Cyberattack Hammers Korean Banks, Broadcast Nets

Three banks and three broadcast networks in South Korea were hit Wednesday by a virus that froze their computers and shut down a related website Seoul is looking into the attacks, but has declined to blame North Korea until investigations prove otherwise. It has boosted vigilance in the public and private sector, as well as in the military, against...

How to Close Gaping UPnP Router Security Holes

The year 2013 is quickly turning into the year of cyberattack awareness, and a commonrouter protocol is one of the latest security holes that urgently demands your attention The UPnP, or Universal Plug n Play, protocol is designed to let networked devices findeach other easily. The idea is that you should be able to plug a networked device into aro...

Nvidia Delivers Workstation Graphics Experience to the Network

Nvidia on Wednesday debuted its GRID Visual Computing Appliance, a device that lets businesses deliver ultra-fast GPU performance to any Windows, Linux or Mac client on their network ...

Adobe Earnings Rush In but CTO Rushes to Apple's Arms

Adobe reported a strong first quarter of 2013 Tuesday, just as news hit that Chief Technology Officer Kevin Lynch is leaving the company and heading to Apple The company beat analyst expectations for the quarter. Adobe reported a revenue of US$1.008 billion, with net income coming in at $177.9 million....

Feds Probe Microsoft Whistleblower's Bribery Accusations

Two federal agencies are reportedly probing the relationship between Microsoft and business partners in China, Italy and Romania that allegedly bribed foreign officials to land software contracts Lawyers at the U.S. Justice Department and Securities and Exchange Commission are investigating accusations made by a whistleblower who formerly worked fo...

Congress Puts Privacy Front and Center

Sens. Patrick Leahy, D-Vt., and Mike Lee, R-Utah, on Tuesday introduced legislation to provide stronger privacy guarantees to email. The Electronic Communications Privacy Act Amendments Act of 2013 calls for the government to get a search warrant before gaining access to email or other digital communication channels such as Twitter and Facebook.

TECH TREK

Street View Captures Sky-High Mountain Views

Google Street View has unveiled shots from some of the world's highest mountains In addition to Argentina's Mount Aconcagua, Tanzania's Mount Kilimanjaro and Russia's Mount Elbrus, Google has now also captured photos from Everest Base Camp in Nepal....

WHICH APPS DO I NEED?

All Things Appy: Top 5 Chrome Entertainment Apps

This week TechNewsWorld takes a look at the top five must-have free entertainment appsfor the Chrome Web-browser based platform Google's Chrome Web browser features three types of add-ons -- Web apps, themes and extensions -- available at the Chrome Web Store....

FCC Buckles on Cybersecurity

Internet service providers are resisting the Federal Communications Commission's recommendations for implementing security best practices, the agency has reported The ISP members of the Communications, Security, Reliability and Interoperability Council (CSRIC) say they believe additional evaluation is required to determine whether those best practi...

GOVERNMENT IT REPORT

Feds Stoke IT Vendor Competition

The continuing debates in Washington over federal government spending may be tiring to most Americans. The discussions have ranged from the political primaries a year ago, through the federal elections last fall, and now well into 2013 On the other hand, constant attention to better management of taxpayer funds may yield some better ideas -- and be...

INSIGHTS

2 Steps Back: The Social Revolution

We have this idea of modern computing that is closely tied to social media, and rightly so. Social media is a kind of glue that ties us together in new and bigger configurations than our own human capabilities However, it is also the unspoken issue in the Yahoo brouhaha about working from home -- the idea whose name shall not be spoken. How else to...

LINUX PICKS AND PANS

Sigil's E-Book Editor Is a Bestseller

If you package e-books in the EPUB format, one of the handiest editing tools available is Sigil....

Smartwatch Wars: Samsung Fires Shot Across Apple's Bow

Samsung has had a smartwatch in the works for a long time, according to Lee Young Hee, EVP for the company's mobile business, Bloomberg reported Tuesday. He didn't say what exactly the wearable wrist device might offer feature-wise, but the public acknowledgment suggests this could be the next highly contested arena for new gizmos It used to be tha...

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