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More consumers than ever are shopping online, but it doesn't mean they all buy online. Studies show that the Internet influences more than US$3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a loc...
E-mail marketing works. Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research, and two out of three people surveyed said they read e-mail every day of the week. E-mail marketing delivers a US$51.45 return on investment (ROI) for every marketing dollar spent, according to the Direct Marketing Association...
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