Articles by Olivier Schott

Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be so...

Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be so...