Articles by Kosta Popov

We are now living in a time when customer expectations are changing particularly fast, and retailers that can't keep up get left behind. A consumer who enjoys the online shopping experience at an e-store automatically begins to expect the same level of service from every virtual point of sale Thus, the expectation loop is born, and the only thing f...

When it comes to e-commerce, it seems like one day, you are in, and the next, you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time Just having an online version of a physical store isn't enough anymore, ...