Articles by Jordan Glazier

With incessant reporting on the supply chain challenges that retailers faced leading up to the holidays, it was really anyone's guess as to whether the November/December shopping peak would be a boon or bust Now that holiday season 2021 is one for the history books, we can safely say consumers didn't let the gloomy outlook impact their search for t...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates Social commerce means many things to many people. Some equate it with capital-I "Influencer" marketing. Others think of it as the process of markete...