Articles by John Lovett

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, data analysis and corporate understanding of Web metrics. A fundamental impediment precluding many companies from building a successful analytics program is a lack of skilled employees required to manage, distribute and analyze Web analytics...

Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted application Findings from a recent Aberdeen Group benchmark...

Has your company defined a Web analytics strategy yet? If your answer is no, then ask yourself: Why not? Companies with defined analytics programs are realizing double-digit growth in new Web site visitors, returning visitor traffic and conversion rates. The barriers to entry for adopting analytics technologies that can dramatically improve online businesses have never been lower...

OK, I admit it. I am an avid Boston Red Sox fan. For me and the rest of Red Sox Nation, a three-game sweep of the New York Yankees and four back-to-back home runs is just too good to be true. Baseball is often called the thinking man's game, and I couldn't resist the chance to correlate baseball and Web analytics, which both rely on statistics, data and a deep understanding of your business...

It's no secret that e-commerce search and online merchandising have a magnetic attraction. These applications morphed into the e-commerce lexicon as "searchandising," enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns Seventy percent of retailers surveyed in the recent Aberdeen Gr...

Coming in on the heels of eTail 2007, it is clear that personalization is a hot topic in e-commerce According to recent Aberdeen Group research, 87 percent of retailers want to jump on the bandwagon. And why not -- it was the No. 1 listed strategic action, with 41 percent of retailers surveyed stating that personalization leads to higher levels of ...

Web analytics and personalization of Web sites have surfaced as key development initiatives for online merchants, according to a new benchmark report from Aberdeen Group, "Clicks to Customers: The Real ROI in B2C eCommerce." More than 44 percent of firms currently use Web analytics to evaluate customer behavior, researchers found. Fifty-nine percen...