Articles by Gene Hoffman

Results 1-3 of 3 for Gene Hoffman
EXPERT ADVICE

Selling SaaS to the Enterprise: Plastic, Please

Naturally, much is being made of what this next decade will mean for technology and what those technological shifts will mean for all of us, at work and at play. "Top 10 Laws of Cloud Computing and SaaS," a recent paper by Bessemer Venture Partners, does a nice job making sense of all things in the cloud. All the guidelines resonate strongly, but one law in particular foreshadows a tectonic change in the way that software will be sold in this decade.

EXPERT ADVICE

Online Businesses: Recession-Proof or Just Lucky?

The entire United States is debating whether the country is in the midst of an economic slowdown. Some of the signs are fairly explicit: steadily rising gas prices and their cascading effects on the average consumer, unemployment rate bumps and the continued fallout from the housing market bubble Independent of which side of the debate you fall, th...

EXPERT ADVICE

Fraud, Chargebacks and Your Bottom Line

Think combating fraud is not of paramount concern to online merchants? The topic was front and center at the Merchant Risk Council's annual conference held in early March. Online merchants gathered there were eager to get a deeper level of understanding of how better to combat fraud -- fraudulent chargebacks chief among their worries For purposes ...

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