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It's no secret that consumers flock to Amazon for their online shopping needs; last year, the e-commerce giant accounted for more than 40 percent of all digital revenue, while overall sales have grown year after year Many brands, though, have unrealistic expectations about selling on Amazon. Some are too pessimistic, assuming Amazon sales are canni...
The holiday season is big business for e-commerce. Year-over-year metrics show massive gains for online sellers, particularly during the pandemic-fueled 2020, with sales growing a whopping 45 percent compared to 2019 At the heart of this surge was Amazon, whose worldwide sales grew more than 50 percent, with upwards of eight million items delivered...
Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity It's difficult to imagine life without Amazon -- as we know it. An astonishing 63 percent of consumers start their online shopping search on Amazon and the online retailer is expected to seize 50 percent of the entire e-commerce market during 2021....
Since the onset of the COVID-19 pandemic, consumer buying behaviors have changed dramatically and e-commerce is booming. The 2020 holiday season alone saw online sales increase by a whopping 49 percent over the previous year. Meanwhile, eMarketer predicted last June that traditional brick-and-mortar retail sales in 2020 would drop by more than 10 percent...
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