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Today's consumers are more connected than ever with mobile devices in hand, while retailers have long focused on better engaging with consumers. Some brands have enjoyed early wins through effective direct digital marketing. Mobile solves many problems, with its high reach and in-the-moment communication. A well-designed app can place flashy co...
Marketing data does yet not evolve the way individuals evolve. The inability for marketers to quickly adapt to rapid changes in how their customers behave is undermining the effectiveness of their communications How, then, can what is learned about an individual be leveraged into a better experience for the consumer, and a conversion for the market...
A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force. Such is the case with the marketing trend of direct digital marketing -- relevant digital marketing communications that are addressable to a specific individual with an ema...
E-Commerce software is excellent. It allows the marketer to execute and record millions in annual sales. However, in the era of direct digital marketing -- where a missed opportunity to close a sale is more conspicuous than ever before -- online retailers are seeking a solution that accomplishes more than the expected sale If e-commerce software is...
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